You are formally invited to experience a new opportunity.
Welcome to amazing advertising information about Veterans Magazine. For those of you seeking to expand your business or simply get the word out, our handsome full-color publication is an excellent means of reaching a mature market.

Editorial Profile: Veterans Magazine highlights the history of the battles that our veterans endured during their military careers, thus reaching thousands of distinguished central California citizens with true stories containing powerful messages about the history of our military veterans. These amazing stories are written by veterans about their military years, combat missions, and patrols; stories past and present.

Schedules of activities, ceremonies and events are presented by veterans organizations, Veterans of Foreign Wars, American Legion and other military or government agencies, which provide veterans with knowledge of each other’s activities.

Veterans Magazine would appreciate your support by advertising in the only Central Valley Veterans Magazine.

Frequency: Issued six times per year, the first day of January, March, May, July, September and November

Format/size: Standard magazine-size format, trim size 7 7/8" x 10 1/2"

Distribution method: Fresno, California VA Central California Health Care System
San Francisco, California VA Medial Center
Pal Alto, California Veterans Admiration Hearth Care System 30,000
Veterans Organization in Central California 5,000
Military Troops around the world 5,000
Veterans Magazine subscribers 1,200
California Veterans Organizations 3,800
Circulation: California, National, Military over seas 5.000
Readers per copy: 4.5 225,000 Cost (FP4C): 5-6 issue $ 5,000.00 per page 50,000
Average Issue Audience: 225,000 (CPM: $17.77)

Media opportunity: Ideally suited for products and services targeted at the 50+ market. Veterans Magazine delivers to over 225,000 readers ages 19-45, 25% and ages 50-75, 75%
Source: Veterans Magazine 2006 Readership Survey

RATES AND CONTRACT CONDITIONS

Publication Dates: 1st of month, 6 times per year—January, March,
May, July, September, and November. Closing Date: 35 days prior to
publication. No cancellations for firm orders accepted after closing.
Deadlines: Payment must be received with copy.

Advertising Policy:
Acceptance of any advertisement is at the sole discretion of the publisher.  All copy and graphics are subject to the publisher’s approval. All ads will be marked "Advertisement" to conform to government regulations. Ads may be backed by coupon ads and may face other ads.

Contracts: Publisher is not bound by any conditions, printed or otherwise, on contract or copy instructions when such conditions conflict with this rate card or the publisher’s policies. Contracts must be completed within one year (6 issues). In the case of a lawsuit by any party against or enjoining Veterans Magazine and/or VM, Inc Publications Inc, relating to a given advertisement (including, but not limited to, libel, copyright infringement, defamation of character or plagiarism), the given advertiser and/or its advertising agency shall fully indemnify and save harmless VM, Inc Publications Inc. from all costs, damages and demands.

Terms: Advertisers and their agencies have dual liability to the publisher in the event of non-payment for advertising.  That is, the agency is responsible for the client, and vice versa, notwithstanding any statements to the contrary on agency or advertiser insertion orders or contracts.

Rate Revisions: Publisher reserves the right to make revisions to these rates at any time. Existing contract rates are guaranteed only for United States funds at closing date unless credit has been granted.

Credit: Where credit has been granted, payment is due 30 days from date of invoice. The publisher reserves the right to decline or cancel further advertising from an advertiser or agency at a certain level of indebtedness to the publisher.  Cash Discount: 2% — 10 days. Interest Charges: 10% per month 30 days after date on invoice.  Bleed: No extra charge.

Positioning: Guaranteed positions are 10% extra, except for covers, which are sold on a first-come, first-sold basis without premium. Positioning of all other advertising material shall be the sole and exclusive prerogative of the publisher, not withstanding any preference requested by an advertiser, media buyer, or sales representative. Any position commitment made by the publisher for a particular issue shall not imply a similar commitment for future issues.

Volume or Frequency Discounts: Advertisers may claim either volume or frequency discounts. Where such discount is claimed on a schedule of mixed sizes, the discount earned on each insertion is that which applies to the smallest advertisement run.

Bonus Discount: A bonus discount of 10 percent is available when an advertiser books additional ad(s) or insert(s), or combination, in one issue, provided the cost of each booking is at least equivalent to one page. The discount will be based on the lowest unit cost booked, and will apply to the second and subsequent bookings. Where an agency commission applies, this will be based on the discounted gross cost of booking(s).

Inserts: Veterans Magazine can accommodate printed insert material of various sizes and styles. Sample insert must be supplied prior to acceptance. Insert material must be shipped prepaid to the publisher’s printer. Full details and specifications on request.

225,000 veterans readership per issue
1,350,000 veterans and active military per year will see your advertisement
Veterans Magazine gets results by reaching thousands of distinguished citizens of Central California: young veterans recently discharged from the military, 20,000 active military within the central California area, 300,000 veterans in central California, and veterans (and others) ages 55 and older will see your advertising message, which will boost your company’s visibility to a solid base of consumers.